Marketing
Google for Advertisers
Google has launched a little portal for advertisers.
I particularly enjoyed the “pet stick” case study — it seems as though Google is giving ad outsiders a little nudge into how-to-be-strategically-creative using their service:
You also spot the term “virtual pets,” which sparks a few ideas for some non-traditional Pet Stick marketing.
There’s also nice link [...]
Marketing on Earth Day.
If you’re a marketer, then Earth Day will be better spent growing and cultivating relationships, not harvesting ripe opportunities.
I used to be…
I used to be a child, but I grew up.
I used to be a Sprint customer, but I was let down.
I used to be a Chicagoan, but now I’m a Milwaukeean.
I used to be a secret agent, but I blew my cover.
I used to drive a Ford, now I drive a Subaru, now I want [...]
Use it more often.
It’s not just for ____ anymore. Broadening the use of a product, especially one that’s stigmatically tied to another, is an old marketing ploy. But, it works because the general theory is simple: drain the supply to create demand.
In this case for Kraft, it’s cream cheese, hopelessly tied to the bagel as a breakfast treat. [...]
