I will assume you’ve navigated to this section because don’t already know about me.

If you do know about me, and you’ve just clicked here to see what I say about myself, then I can assure you this won’t be anything new or extravagant or profound.

My name is Dave Racine. I grew up (and still live) here in the beautiful, proud, hard-working Midwest. Today, I live in (and still continue to explore) the great city of Milwaukee, Wisconsin.

Since December of 2000 I’ve been a publicist, a public relations executive, a strategic planner, a philanthropist, a copywriter, an entrepreneur and a collector of experiences. For almost a decade now, I’ve been a professional communicator - working with and consulting for some of the biggest brands on the planet. I count companies like McDonald’s, Coca-Cola, Harley-Davidson, Bally Total Fitness and InterContinental Hotels as a few of the premier brands I’ve had the joy of working with. I’ve also taken extraordinary pleasure in working with some of the most creative, most inspiring colleagues who have taught me more about myself than I ever thought I’d know.

But, none of this is really about me. Hooray Today is a passion for the truly forward-thinking creative communications that help shape great brands through bold identities and amazing experiences.